H&M (@hm)
Instagram Creator Score
Real-time analytics for @hm: engagement rate, audience quality, posting consistency, and overall creator grade — powered by live Instagram data.
38M
Followers
0.01%
Eng. Rate
3.8K
Avg Likes
5.7
Posts/Week
Mega
Tier
1.2% avg
Benchmark
Score Breakdown
Engagement Rate vs Industry Benchmarks
Intelligence Insights
Engagement rate of 0.01% is below the Mega average of 1.2%.
38M followers puts @hm in the Mega Influencer (1M+) tier. Maximum brand deal value at this tier.
Comment-to-like ratio: 2.1%. Low comment-to-like ratio suggests passive audience or low content resonance.
Posts 5.7x per week. High-frequency posting — consistent algorithmic presence.
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Frequently Asked Questions
What is @hm's Instagram engagement rate?
@hm has an engagement rate of 0.01%, based on their last 12 posts. This is below the Mega creator average of 1.2%.
How many Instagram followers does @hm have?
@hm has 38M followers on Instagram as of our latest data. They are classified as a Mega Influencer (1M+).
What is @hm's Creator Score?
@hm scores 42/100 (grade C) on the GetInstaView Creator Score system — placing them in the Average Creator tier. The score is calculated across 5 signals: Engagement, Consistency, Audience Quality, Content Performance, and Virality.
How often does @hm post on Instagram?
Based on recent post timestamps, @hm posts approximately 5.7 times per week on Instagram.
How is the Creator Score calculated?
The score is weighted across 5 intelligence signals: Engagement Rate vs tier benchmark (25pts), Posting Consistency (20pts), Audience Quality based on comment/like ratio (20pts), Content Performance consistency (20pts), and Virality potential (15pts) — totalling 100.