Top Creators on Instagram
Digital-first creators, influencers, and entrepreneurs who built audiences online — track their growth and engagement patterns.
Digital-first creators built their audiences on the internet itself, and they often post the strongest engagement rates of anyone on Instagram — their followers are highly active and bought in. This category covers YouTubers, TikTok crossovers, beauty moguls and podcasters who turned online attention into massive Instagram followings.
Pick any creator below to open a complete analytics report: followers, engagement rate, average likes and comments, posting cadence and an overall Creator Score. Because creators live and die by engagement, these pages are especially useful for spotting who genuinely connects with an audience versus who simply has scale.
MrBeast · YouTube/Phil.
Kylie Jenner · Beauty
Kim Kardashian
Khaby Lame · TikTok
PewDiePie · YouTube
Addison Rae · TikTok
Charli D'Amelio · TikTok
Logan Paul · YouTube
KSI · YouTube/Music
Emma Chamberlain
Joe Rogan · Podcast
Lil Yachty
Top Creators on Instagram — FAQ
Who is the biggest creator on Instagram?
Accounts like MrBeast, Kylie Jenner and Khaby Lame are among the most-followed creators. Counts change constantly — open a profile for the current figure.
Do creators have higher engagement than celebrities?
Often, yes. Native digital creators tend to post higher engagement rates than traditional celebrities because their audiences are highly active. Compare any two accounts with the analytics pages here.
How can I research a creator before a collaboration?
Open their analytics page for engagement rate, audience-quality signals and a Creator Score, or use the compare tool to benchmark them against another creator.