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adidas (@adidas)
Instagram Statistics & Analytics

Followers

29.4M

Mega Influencer (1M+)

Following

1K

accounts followed

Posts

1.5K

2.8x/week

Eng. Rate

2.05%

Benchmark: 1.2%

Avg Likes

597.5K

per post (last 12)

Avg Comments

3.9K

per post (last 12)

Creator Score

46/100

Grade C · Average Creator

Engagement Breakdown

Engagement Rate
2.05%
vs Mega Benchmark
1.2%
Comment/Like Ratio
0.6%
Posts per Week
2.8
Video Content Mix
8%

Tier Benchmarks — Where @adidas Stands

Nano<1Kavg 7.2% ER
Micro1K–10Kavg 3.9% ER
Mid10K–100Kavg 2.4% ER
Macro100K–1Mavg 1.7% ER
Mega1M+avg 1.2% ER@adidas

Content Insights

Engagement rate of 2.05% is significantly above the Mega average of 1.2%. Strong audience connection.

11 images and 1 video in the last 12 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.

Posts 2.8 times per week. Moderate posting frequency.

Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.

Top Posts by Engagement

🥇

In this Backyard, it’s “win or go home,” and this crew hasn’

2.6M 31.3K
+334%
🥈

20 years after the first dance.​ a sixth FIFA World Cup.​ re

2.5M 8.7K
+313%
🥉

🏆 ROYALTY 🏆 the back to back champions. #YouGotThis

779K 1.8K
+30%
#4

BUILT TOGETHER. 💪 BELIEVED TOGETHER. ❤️ CHAMPIONS TOGETHER.

508K 1.7K
-15%
#5

Backyard Legends in motion. #YouGotThis

296.5K 962
-51%

Get deeper analytics for @adidas

Live tools with real-time data, post grids, story viewer, and more.

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Frequently Asked Questions about @adidas

How many Instagram followers does @adidas have?

@adidas has 29.4M followers on Instagram. They follow 1K accounts and have posted 1.5K times.

What is @adidas's Instagram engagement rate?

@adidas has an average engagement rate of 2.05% across their last 12 posts (avg 597.5K likes + 3.9K comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.

How often does @adidas post on Instagram?

@adidas posts approximately 2.8 times per week based on recent activity. They have 1.5K total posts on their account.

Is @adidas a verified Instagram account?

@adidas is a verified Instagram account. Their account is public.

What type of Instagram creator is @adidas?

With 29.4M followers, @adidas is classified as a Mega Influencer (1M+). Their overall Creator Score is 46/100 (C).

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