HomeSearchComparePro
Instagram Analytics✓ Verified

FENTY BEAUTY BY RIHANNA (@fentybeauty)
Instagram Statistics & Analytics

Shop online & worldwide at Sephora, Ulta Beauty, Look Fantastic, Selfridges, Boots, Tira + fentybeauty.com 🖤 Tag us @FENTYBEAUTY ♾️ Cruelty

Followers

13.3M

Mega Influencer (1M+)

Following

1.4K

accounts followed

Posts

12.2K

3.7x/week

Eng. Rate

0.24%

Benchmark: 1.2%

Avg Likes

32.2K

per post (last 12)

Avg Comments

209

per post (last 12)

Creator Score

28/100

Grade D · Needs Improvement

Engagement Breakdown

Engagement Rate
0.24%
vs Mega Benchmark
1.2%
Comment/Like Ratio
0.6%
Posts per Week
3.7
Video Content Mix
50%

Tier Benchmarks — Where @fentybeauty Stands

Nano<1Kavg 7.2% ER
Micro1K–10Kavg 3.9% ER
Mid10K–100Kavg 2.4% ER
Macro100K–1Mavg 1.7% ER
Mega1M+avg 1.2% ER@fentybeauty

Content Insights

Engagement rate of 0.24% is below the Mega average of 1.2%. Room to improve content resonance.

6 images and 6 videos in the last 12 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.

Posts 3.7 times per week. Consistent posting cadence.

Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.

Top Posts by Engagement

🥇

Bronzed like a bad gal 💅 Shop our NEW Sun Stalk’r Souffle

235.6K 1K
+630%
🥈

Velvety and delicious✨ The NEW Sun Stalk’r Soufflé Pressed

51.5K 501
+60%
🥉

Now serving: bronzer soufflé 🤎⭐️🍽️

31.3K 260
-3%
#4

Fresh out the Fenty Beauty oven 🤎 Be the first to get the

21.7K 200
-33%
#5

Bronzer never felt this fun 🤭 Get ready to Bounce, Blend, a

10.9K 121
-66%

Get deeper analytics for @fentybeauty

Live tools with real-time data, post grids, story viewer, and more.

Profile Analyzer Creator ScoreCompare

Frequently Asked Questions about @fentybeauty

How many Instagram followers does @fentybeauty have?

@fentybeauty has 13.3M followers on Instagram. They follow 1.4K accounts and have posted 12.2K times.

What is @fentybeauty's Instagram engagement rate?

@fentybeauty has an average engagement rate of 0.24% across their last 12 posts (avg 32.2K likes + 209 comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.

How often does @fentybeauty post on Instagram?

@fentybeauty posts approximately 3.7 times per week based on recent activity. They have 12.2K total posts on their account.

Is @fentybeauty a verified Instagram account?

@fentybeauty is a verified Instagram account. Their account is public.

What type of Instagram creator is @fentybeauty?

With 13.3M followers, @fentybeauty is classified as a Mega Influencer (1M+). Their overall Creator Score is 28/100 (D).

Explore More Analytics

@cristiano @leomessi @neymarjr @k.mbappe

More Instagram Tools

Creator Score📈Engagement Rate🛡️Instagram Audit🎬Reel Analyzer👁️Story Viewer👻Fake Followers