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Manchester United (@manchesterunited)
Instagram Statistics & Analytics

This is Manchester United. The adidas x United 2026/27 home kit is available now 👀🔗

Followers

65.8M

Mega Influencer (1M+)

Following

131

accounts followed

Posts

38K

21.1x/week

Eng. Rate

0.18%

Benchmark: 1.2%

Avg Likes

117.3K

per post (last 12)

Avg Comments

563

per post (last 12)

Creator Score

23/100

Grade D · Needs Improvement

Engagement Breakdown

Engagement Rate
0.18%
vs Mega Benchmark
1.2%
Comment/Like Ratio
0.5%
Posts per Week
21.1
Video Content Mix
33%

Tier Benchmarks — Where @manchesterunited Stands

Nano<1Kavg 7.2% ER
Micro1K–10Kavg 3.9% ER
Mid10K–100Kavg 2.4% ER
Macro100K–1Mavg 1.7% ER
Mega1M+avg 1.2% ER@manchesterunited

Content Insights

Engagement rate of 0.18% is below the Mega average of 1.2%. Room to improve content resonance.

8 images and 4 videos in the last 12 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.

Posts 21.1 times per week. Very high frequency — strong algorithmic presence.

Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.

Top Posts by Engagement

🥇

Thirteen players. Ten countries. United by a common goal ❤️�

312.6K 1.5K
+167%
🥈

Gearing up for the #FIFAWorldCup ⚙️💪

276K 1.2K
+135%
🥉

8️⃣ years of Diogo Dalot at United ❤️

162.9K 1.4K
+39%
#4

We're running out of words for Bruno. Our captain has been

114.9K 511
-2%
#5

You deserve this, Kobbie! 🫵💯 Our talented midfielder has

110.3K 235
-6%

Get deeper analytics for @manchesterunited

Live tools with real-time data, post grids, story viewer, and more.

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Frequently Asked Questions about @manchesterunited

How many Instagram followers does @manchesterunited have?

@manchesterunited has 65.8M followers on Instagram. They follow 131 accounts and have posted 38K times.

What is @manchesterunited's Instagram engagement rate?

@manchesterunited has an average engagement rate of 0.18% across their last 12 posts (avg 117.3K likes + 563 comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.

How often does @manchesterunited post on Instagram?

@manchesterunited posts approximately 21.1 times per week based on recent activity. They have 38K total posts on their account.

Is @manchesterunited a verified Instagram account?

@manchesterunited is a verified Instagram account. Their account is public.

What type of Instagram creator is @manchesterunited?

With 65.8M followers, @manchesterunited is classified as a Mega Influencer (1M+). Their overall Creator Score is 23/100 (D).

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