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Manchester United (@manutd)
Instagram Statistics & Analytics

This is Manchester United. The adidas x United 2026/27 home kit is available now 👀🔗

Followers

65.8M

Mega Influencer (1M+)

Following

131

accounts followed

Posts

38K

21.1x/week

Eng. Rate

0.18%

Benchmark: 1.2%

Avg Likes

118.2K

per post (last 12)

Avg Comments

567

per post (last 12)

Creator Score

23/100

Grade D · Needs Improvement

Engagement Breakdown

Engagement Rate
0.18%
vs Mega Benchmark
1.2%
Comment/Like Ratio
0.5%
Posts per Week
21.1
Video Content Mix
33%

Tier Benchmarks — Where @manutd Stands

Nano<1Kavg 7.2% ER
Micro1K–10Kavg 3.9% ER
Mid10K–100Kavg 2.4% ER
Macro100K–1Mavg 1.7% ER
Mega1M+avg 1.2% ER@manutd

Content Insights

Engagement rate of 0.18% is below the Mega average of 1.2%. Room to improve content resonance.

8 images and 4 videos in the last 12 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.

Posts 21.1 times per week. Very high frequency — strong algorithmic presence.

Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.

Top Posts by Engagement

🥇

Thirteen players. Ten countries. United by a common goal ❤️�

312.8K 1.5K
+165%
🥈

Gearing up for the #FIFAWorldCup ⚙️💪

281.6K 1.2K
+138%
🥉

8️⃣ years of Diogo Dalot at United ❤️

165.8K 1.5K
+41%
#4

We're running out of words for Bruno. Our captain has been

115.2K 511
-3%
#5

You deserve this, Kobbie! 🫵💯 Our talented midfielder has

110.7K 235
-7%

Get deeper analytics for @manutd

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Frequently Asked Questions about @manutd

How many Instagram followers does @manutd have?

@manutd has 65.8M followers on Instagram. They follow 131 accounts and have posted 38K times.

What is @manutd's Instagram engagement rate?

@manutd has an average engagement rate of 0.18% across their last 12 posts (avg 118.2K likes + 567 comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.

How often does @manutd post on Instagram?

@manutd posts approximately 21.1 times per week based on recent activity. They have 38K total posts on their account.

Is @manutd a verified Instagram account?

@manutd is a verified Instagram account. Their account is public.

What type of Instagram creator is @manutd?

With 65.8M followers, @manutd is classified as a Mega Influencer (1M+). Their overall Creator Score is 23/100 (D).

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