McDonald’s (@mcdonalds)
Instagram Statistics & Analytics
let the tournament begin. The @FIFAworldcup Meal is here
5.5M
Mega Influencer (1M+)
556
accounts followed
546
5.0x/week
1.48%
Benchmark: 1.2%
80.7K
per post (last 12)
684
per post (last 12)
49/100
Grade C · Average Creator
Engagement Breakdown
Tier Benchmarks — Where @mcdonalds Stands
Content Insights
Engagement rate of 1.48% is above the Mega average of 1.2%. Strong audience connection.
5 images and 7 videos in the last 12 posts. Video-heavy content strategy — Reels tend to get higher reach.
Posts 5.0 times per week. Consistent posting cadence.
Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.
Top Posts by Engagement
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Frequently Asked Questions about @mcdonalds
How many Instagram followers does @mcdonalds have?
@mcdonalds has 5.5M followers on Instagram. They follow 556 accounts and have posted 546 times.
What is @mcdonalds's Instagram engagement rate?
@mcdonalds has an average engagement rate of 1.48% across their last 12 posts (avg 80.7K likes + 684 comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.
How often does @mcdonalds post on Instagram?
@mcdonalds posts approximately 5.0 times per week based on recent activity. They have 546 total posts on their account.
Is @mcdonalds a verified Instagram account?
@mcdonalds is a verified Instagram account. Their account is public.
What type of Instagram creator is @mcdonalds?
With 5.5M followers, @mcdonalds is classified as a Mega Influencer (1M+). Their overall Creator Score is 49/100 (C).