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NASA (@nasa)
Instagram Statistics & Analytics

Followers

104.4M

Mega Influencer (1M+)

Following

91

accounts followed

Posts

4.8K

3.5x/week

Eng. Rate

0.28%

Benchmark: 1.2%

Avg Likes

291K

per post (last 12)

Avg Comments

1.1K

per post (last 12)

Creator Score

30/100

Grade D · Needs Improvement

Engagement Breakdown

Engagement Rate
0.28%
vs Mega Benchmark
1.2%
Comment/Like Ratio
0.4%
Posts per Week
3.5
Video Content Mix
8%

Tier Benchmarks — Where @nasa Stands

Nano<1Kavg 7.2% ER
Micro1K–10Kavg 3.9% ER
Mid10K–100Kavg 2.4% ER
Macro100K–1Mavg 1.7% ER
Mega1M+avg 1.2% ER@nasa

Content Insights

Engagement rate of 0.28% is below the Mega average of 1.2%. Room to improve content resonance.

11 images and 1 video in the last 12 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.

Posts 3.5 times per week. Consistent posting cadence.

Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.

Top Posts by Engagement

🥇

If the sky is pink and white… 🎵⁣ ⁣ @NASAChandraXray and @NA

619.1K 2.4K
+113%
🥈

Stopped by Mars, took some photos 📸 On May 15, our Psyche

414.6K 1.5K
+42%
🥉

Journey to the center of the galaxy cluster This spiral gal

335.9K 1.2K
+15%
#4

A “starry” galaxy far, far away   Peek behind the bright sta

330.1K 1.3K
+13%
#5

I’m so hungry, I could eat two million Suns! In this photo

285.9K 1.1K
-2%

Get deeper analytics for @nasa

Live tools with real-time data, post grids, story viewer, and more.

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Frequently Asked Questions about @nasa

How many Instagram followers does @nasa have?

@nasa has 104.4M followers on Instagram. They follow 91 accounts and have posted 4.8K times.

What is @nasa's Instagram engagement rate?

@nasa has an average engagement rate of 0.28% across their last 12 posts (avg 291K likes + 1.1K comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.

How often does @nasa post on Instagram?

@nasa posts approximately 3.5 times per week based on recent activity. They have 4.8K total posts on their account.

Is @nasa a verified Instagram account?

@nasa is a verified Instagram account. Their account is public.

What type of Instagram creator is @nasa?

With 104.4M followers, @nasa is classified as a Mega Influencer (1M+). Their overall Creator Score is 30/100 (D).

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