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National Geographic (@natgeo)
Instagram Statistics & Analytics

Step into wonder and find your inner explorer with National Geographic 🌎

Followers

269.4M

Mega Influencer (1M+)

Following

194

accounts followed

Posts

31.7K

4.6x/week

Eng. Rate

0.02%

Benchmark: 1.2%

Avg Likes

47.9K

per post (last 12)

Avg Comments

243

per post (last 12)

Creator Score

21/100

Grade D · Needs Improvement

Engagement Breakdown

Engagement Rate
0.02%
vs Mega Benchmark
1.2%
Comment/Like Ratio
0.5%
Posts per Week
4.6
Video Content Mix
58%

Tier Benchmarks — Where @natgeo Stands

Nano<1Kavg 7.2% ER
Micro1K–10Kavg 3.9% ER
Mid10K–100Kavg 2.4% ER
Macro100K–1Mavg 1.7% ER
Mega1M+avg 1.2% ER@natgeo

Content Insights

Engagement rate of 0.02% is below the Mega average of 1.2%. Room to improve content resonance.

5 images and 7 videos in the last 12 posts. Video-heavy content strategy — Reels tend to get higher reach.

Posts 4.6 times per week. Consistent posting cadence.

Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.

Top Posts by Engagement

🥇

Immerse yourself in a jungle brimming with life as the unmis

205.5K 866
+329%
🥈

In the Arctic’s long twilight, a full moon rises as a polar

104.3K 363
+118%
🥉

@antoni is on a quest to find the best sights, tastes, and e

53.5K 639
+12%
#4

Photos by @joelsartore | Similar to raccoons, kinkajous like

37.1K 101
-23%
#5

Chunky, flightless, sweet-smelling, and once perilously clos

34.4K 128
-28%

Get deeper analytics for @natgeo

Live tools with real-time data, post grids, story viewer, and more.

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Frequently Asked Questions about @natgeo

How many Instagram followers does @natgeo have?

@natgeo has 269.4M followers on Instagram. They follow 194 accounts and have posted 31.7K times.

What is @natgeo's Instagram engagement rate?

@natgeo has an average engagement rate of 0.02% across their last 12 posts (avg 47.9K likes + 243 comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.

How often does @natgeo post on Instagram?

@natgeo posts approximately 4.6 times per week based on recent activity. They have 31.7K total posts on their account.

Is @natgeo a verified Instagram account?

@natgeo is a verified Instagram account. Their account is public.

What type of Instagram creator is @natgeo?

With 269.4M followers, @natgeo is classified as a Mega Influencer (1M+). Their overall Creator Score is 21/100 (D).

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