Netflix US (@netflix)
Instagram Statistics & Analytics
41.6M
Mega Influencer (1M+)
1.4K
accounts followed
14K
4.9x/week
0.07%
Benchmark: 1.2%
28.4K
per post (last 12)
1.1K
per post (last 12)
33/100
Grade D · Needs Improvement
Engagement Breakdown
Tier Benchmarks — Where @netflix Stands
Content Insights
Engagement rate of 0.07% is below the Mega average of 1.2%. Room to improve content resonance.
6 images and 6 videos in the last 12 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.
Posts 4.9 times per week. Consistent posting cadence.
Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.
Top Posts by Engagement
Get deeper analytics for @netflix
Live tools with real-time data, post grids, story viewer, and more.
Frequently Asked Questions about @netflix
How many Instagram followers does @netflix have?
@netflix has 41.6M followers on Instagram. They follow 1.4K accounts and have posted 14K times.
What is @netflix's Instagram engagement rate?
@netflix has an average engagement rate of 0.07% across their last 12 posts (avg 28.4K likes + 1.1K comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.
How often does @netflix post on Instagram?
@netflix posts approximately 4.9 times per week based on recent activity. They have 14K total posts on their account.
Is @netflix a verified Instagram account?
@netflix is a verified Instagram account. Their account is public.
What type of Instagram creator is @netflix?
With 41.6M followers, @netflix is classified as a Mega Influencer (1M+). Their overall Creator Score is 33/100 (D).