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NFL (@nfl)
Instagram Statistics & Analytics

Followers

32.5M

Mega Influencer (1M+)

Following

2.4K

accounts followed

Posts

84.6K

3.6x/week

Eng. Rate

0.17%

Benchmark: 1.2%

Avg Likes

56K

per post (last 12)

Avg Comments

648

per post (last 12)

Creator Score

30/100

Grade D · Needs Improvement

Engagement Breakdown

Engagement Rate
0.17%
vs Mega Benchmark
1.2%
Comment/Like Ratio
1.2%
Posts per Week
3.6
Video Content Mix
42%

Tier Benchmarks — Where @nfl Stands

Nano<1Kavg 7.2% ER
Micro1K–10Kavg 3.9% ER
Mid10K–100Kavg 2.4% ER
Macro100K–1Mavg 1.7% ER
Mega1M+avg 1.2% ER@nfl

Content Insights

Engagement rate of 0.17% is below the Mega average of 1.2%. Room to improve content resonance.

7 images and 5 videos in the last 12 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.

Posts 3.6 times per week. Consistent posting cadence.

Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.

Top Posts by Engagement

🥇

THE WEEK 1 SCHEDULE 👀

115.5K 1.7K
+107%
🥈

Sunday Night Slate 🔥 @snfonnbc

108.9K 997
+94%
🥉

1 of 1 😮‍💨 @terrellepryor

90K 1.1K
+61%
#4

only 96 days until kickoff 😃

74.6K 301
+32%
#5

KICKOFF 2026: A Super Bowl LX rematch to start off the seaso

55K 1K
-1%

Get deeper analytics for @nfl

Live tools with real-time data, post grids, story viewer, and more.

Profile Analyzer Creator ScoreCompare

Frequently Asked Questions about @nfl

How many Instagram followers does @nfl have?

@nfl has 32.5M followers on Instagram. They follow 2.4K accounts and have posted 84.6K times.

What is @nfl's Instagram engagement rate?

@nfl has an average engagement rate of 0.17% across their last 12 posts (avg 56K likes + 648 comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.

How often does @nfl post on Instagram?

@nfl posts approximately 3.6 times per week based on recent activity. They have 84.6K total posts on their account.

Is @nfl a verified Instagram account?

@nfl is a verified Instagram account. Their account is public.

What type of Instagram creator is @nfl?

With 32.5M followers, @nfl is classified as a Mega Influencer (1M+). Their overall Creator Score is 30/100 (D).

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