Nike (@nike)
Instagram Statistics & Analytics
292.1M
Mega Influencer (1M+)
264
accounts followed
1.6K
4.8x/week
0.56%
Benchmark: 1.2%
1.6M
per post (last 12)
11.7K
per post (last 12)
28/100
Grade D · Needs Improvement
Engagement Breakdown
Tier Benchmarks — Where @nike Stands
Content Insights
Engagement rate of 0.56% is below the Mega average of 1.2%. Room to improve content resonance.
5 images and 6 videos in the last 11 posts. Video-heavy content strategy — Reels tend to get higher reach.
Posts 4.8 times per week. Consistent posting cadence.
Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.
Top Posts by Engagement
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Frequently Asked Questions about @nike
How many Instagram followers does @nike have?
@nike has 292.1M followers on Instagram. They follow 264 accounts and have posted 1.6K times.
What is @nike's Instagram engagement rate?
@nike has an average engagement rate of 0.56% across their last 12 posts (avg 1.6M likes + 11.7K comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.
How often does @nike post on Instagram?
@nike posts approximately 4.8 times per week based on recent activity. They have 1.6K total posts on their account.
Is @nike a verified Instagram account?
@nike is a verified Instagram account. Their account is public.
What type of Instagram creator is @nike?
With 292.1M followers, @nike is classified as a Mega Influencer (1M+). Their overall Creator Score is 28/100 (D).