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Real Madrid C.F. (@realmadrid)
Instagram Statistics & Analytics

Followers

178.8M

Mega Influencer (1M+)

Following

65

accounts followed

Posts

20.6K

36.0x/week

Eng. Rate

0.22%

Benchmark: 1.2%

Avg Likes

399.2K

per post (last 12)

Avg Comments

1.3K

per post (last 12)

Creator Score

27/100

Grade D · Needs Improvement

Engagement Breakdown

Engagement Rate
0.22%
vs Mega Benchmark
1.2%
Comment/Like Ratio
0.3%
Posts per Week
36.0
Video Content Mix
17%

Tier Benchmarks — Where @realmadrid Stands

Nano<1Kavg 7.2% ER
Micro1K–10Kavg 3.9% ER
Mid10K–100Kavg 2.4% ER
Macro100K–1Mavg 1.7% ER
Mega1M+avg 1.2% ER@realmadrid

Content Insights

Engagement rate of 0.22% is below the Mega average of 1.2%. Room to improve content resonance.

10 images and 2 videos in the last 12 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.

Posts 36.0 times per week. Very high frequency — strong algorithmic presence.

Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.

Top Posts by Engagement

🥇

🤩⚪️ @adidasfootball

708.6K 1.2K
+77%
🥈

🤍 Historia que tú hiciste... 🏟️ Corazón Classic Match 2026

672K 871
+68%
🥉

👏 @GonzaloGarcia7_ makes his official debut with the Spanis

596.5K 4K
+50%
#4

🤍 El Papa es del Real Madrid. ¡Bienvenido, León XIV! 🤍 The

497.4K 2.8K
+25%
#5

🇧🇪 5-0 🇹🇳 🧤 @ThibautCourtois 🤝 Friendly

344.8K 2.7K
-13%

Get deeper analytics for @realmadrid

Live tools with real-time data, post grids, story viewer, and more.

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Frequently Asked Questions about @realmadrid

How many Instagram followers does @realmadrid have?

@realmadrid has 178.8M followers on Instagram. They follow 65 accounts and have posted 20.6K times.

What is @realmadrid's Instagram engagement rate?

@realmadrid has an average engagement rate of 0.22% across their last 12 posts (avg 399.2K likes + 1.3K comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.

How often does @realmadrid post on Instagram?

@realmadrid posts approximately 36.0 times per week based on recent activity. They have 20.6K total posts on their account.

Is @realmadrid a verified Instagram account?

@realmadrid is a verified Instagram account. Their account is public.

What type of Instagram creator is @realmadrid?

With 178.8M followers, @realmadrid is classified as a Mega Influencer (1M+). Their overall Creator Score is 27/100 (D).

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