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Instagram Analytics✓ Verified

Spotify (@spotify)
Instagram Statistics & Analytics

emotionally living inside olivia's billions club concert

Followers

14.2M

Mega Influencer (1M+)

Following

2.3K

accounts followed

Posts

8.2K

8.1x/week

Eng. Rate

0.30%

Benchmark: 1.2%

Avg Likes

42.3K

per post (last 12)

Avg Comments

325

per post (last 12)

Creator Score

25/100

Grade D · Needs Improvement

Engagement Breakdown

Engagement Rate
0.30%
vs Mega Benchmark
1.2%
Comment/Like Ratio
0.8%
Posts per Week
8.1
Video Content Mix
50%

Tier Benchmarks — Where @spotify Stands

Nano<1Kavg 7.2% ER
Micro1K–10Kavg 3.9% ER
Mid10K–100Kavg 2.4% ER
Macro100K–1Mavg 1.7% ER
Mega1M+avg 1.2% ER@spotify

Content Insights

Engagement rate of 0.30% is below the Mega average of 1.2%. Room to improve content resonance.

6 images and 6 videos in the last 12 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.

Posts 8.1 times per week. Very high frequency — strong algorithmic presence.

Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.

Top Posts by Engagement

🥇

Watch Olivia Rodrigo perform her biggest hits live from Barc

339.8K 1.9K
+702%
🥈

On June 5th, 2026, Taylor Swift’s “I Knew It, I Knew You” be

70.5K 664
+67%
🥉

A standout week for new music starts here. Featuring @taylor

42.6K 151
+0%
#4

THE BOYS ARE BACK

38.2K 987
-8%
#5

Eurosummer is here. Our Stockholm studio presents two new Sp

4K 61
-90%

Get deeper analytics for @spotify

Live tools with real-time data, post grids, story viewer, and more.

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Frequently Asked Questions about @spotify

How many Instagram followers does @spotify have?

@spotify has 14.2M followers on Instagram. They follow 2.3K accounts and have posted 8.2K times.

What is @spotify's Instagram engagement rate?

@spotify has an average engagement rate of 0.30% across their last 12 posts (avg 42.3K likes + 325 comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.

How often does @spotify post on Instagram?

@spotify posts approximately 8.1 times per week based on recent activity. They have 8.2K total posts on their account.

Is @spotify a verified Instagram account?

@spotify is a verified Instagram account. Their account is public.

What type of Instagram creator is @spotify?

With 14.2M followers, @spotify is classified as a Mega Influencer (1M+). Their overall Creator Score is 25/100 (D).

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