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Starbucks (@starbucks)
Instagram Statistics & Analytics

summer starts now 🦋

Followers

17.4M

Mega Influencer (1M+)

Following

5.2K

accounts followed

Posts

1.2K

3.6x/week

Eng. Rate

0.54%

Benchmark: 1.2%

Avg Likes

93.6K

per post (last 12)

Avg Comments

1.1K

per post (last 12)

Creator Score

35/100

Grade D · Needs Improvement

Engagement Breakdown

Engagement Rate
0.54%
vs Mega Benchmark
1.2%
Comment/Like Ratio
1.2%
Posts per Week
3.6
Video Content Mix
33%

Tier Benchmarks — Where @starbucks Stands

Nano<1Kavg 7.2% ER
Micro1K–10Kavg 3.9% ER
Mid10K–100Kavg 2.4% ER
Macro100K–1Mavg 1.7% ER
Mega1M+avg 1.2% ER@starbucks

Content Insights

Engagement rate of 0.54% is below the Mega average of 1.2%. Room to improve content resonance.

8 images and 4 videos in the last 12 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.

Posts 3.6 times per week. Consistent posting cadence.

Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.

Top Posts by Engagement

🥇

tropical butterfly refresher + khloud popcorn on repeat alll

569K 2.6K
+504%
🥈

three days only. see you later this summer.

249K 6K
+169%
🥉

a little (tropical) butterfly (refresher) for your feed.

114.4K 1.1K
+22%
#4

because one Miffy is simply not enough. Miffy + Starbucks m

31.7K 534
-66%
#5

school is out, unicorn is in ✨

31.4K 264
-66%

Get deeper analytics for @starbucks

Live tools with real-time data, post grids, story viewer, and more.

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Frequently Asked Questions about @starbucks

How many Instagram followers does @starbucks have?

@starbucks has 17.4M followers on Instagram. They follow 5.2K accounts and have posted 1.2K times.

What is @starbucks's Instagram engagement rate?

@starbucks has an average engagement rate of 0.54% across their last 12 posts (avg 93.6K likes + 1.1K comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.

How often does @starbucks post on Instagram?

@starbucks posts approximately 3.6 times per week based on recent activity. They have 1.2K total posts on their account.

Is @starbucks a verified Instagram account?

@starbucks is a verified Instagram account. Their account is public.

What type of Instagram creator is @starbucks?

With 17.4M followers, @starbucks is classified as a Mega Influencer (1M+). Their overall Creator Score is 35/100 (D).

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