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Taylor Swift (@taylorswift)
Instagram Statistics & Analytics

Original song "I Knew It, I Knew You," for Toy Story 5, out now! ☁️

Followers

273.8M

Mega Influencer (1M+)

Following

0

accounts followed

Posts

707

0.3x/week

Eng. Rate

1.50%

Benchmark: 1.2%

Avg Likes

4.1M

per post (last 12)

Avg Comments

0

per post (last 12)

Creator Score

46/100

Grade C · Average Creator

Engagement Breakdown

Engagement Rate
1.50%
vs Mega Benchmark
1.2%
Comment/Like Ratio
0.0%
Posts per Week
0.3
Video Content Mix
42%

Tier Benchmarks — Where @taylorswift Stands

Nano<1Kavg 7.2% ER
Micro1K–10Kavg 3.9% ER
Mid10K–100Kavg 2.4% ER
Macro100K–1Mavg 1.7% ER
Mega1M+avg 1.2% ER@taylorswift

Content Insights

Engagement rate of 1.50% is above the Mega average of 1.2%. Strong audience connection.

7 images and 5 videos in the last 12 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.

Posts 0.3 times per week. Low posting frequency — algorithm rewards consistent creators.

Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.

Top Posts by Engagement

🥇

Tonight all these lives converge here The mosaics of laughte

8.1M 0
+99%
🥈

It’s a *Toy* Story 🤠 You knew it! My new original song “I K

6.6M 0
+60%
🥉

My favorite part about writing is that first spark of an ide

4.8M 0
+18%
#4

Just a few Opalite memories to celebrate the Hot 100 #1 you

4.8M 0
+16%
#5

It was the End of an Era and we knew it. We wanted to rememb

4.2M 0
+3%

Get deeper analytics for @taylorswift

Live tools with real-time data, post grids, story viewer, and more.

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Frequently Asked Questions about @taylorswift

How many Instagram followers does @taylorswift have?

@taylorswift has 273.8M followers on Instagram. They follow 0 accounts and have posted 707 times.

What is @taylorswift's Instagram engagement rate?

@taylorswift has an average engagement rate of 1.50% across their last 12 posts (avg 4.1M likes + 0 comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.

How often does @taylorswift post on Instagram?

@taylorswift posts approximately 0.3 times per week based on recent activity. They have 707 total posts on their account.

Is @taylorswift a verified Instagram account?

@taylorswift is a verified Instagram account. Their account is public.

What type of Instagram creator is @taylorswift?

With 273.8M followers, @taylorswift is classified as a Mega Influencer (1M+). Their overall Creator Score is 46/100 (C).

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