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Abel (@theweeknd)
Instagram Statistics & Analytics

Followers

77.3M

Mega Influencer (1M+)

Following

1

accounts followed

Posts

6

1.7x/week

Eng. Rate

2.54%

Benchmark: 1.2%

Avg Likes

1.9M

per post (last 12)

Avg Comments

19.1K

per post (last 12)

Creator Score

61/100

Grade B · Above Average

Engagement Breakdown

Engagement Rate
2.54%
vs Mega Benchmark
1.2%
Comment/Like Ratio
1.0%
Posts per Week
1.7
Video Content Mix
17%

Tier Benchmarks — Where @theweeknd Stands

Nano<1Kavg 7.2% ER
Micro1K–10Kavg 3.9% ER
Mid10K–100Kavg 2.4% ER
Macro100K–1Mavg 1.7% ER
Mega1M+avg 1.2% ER@theweeknd

Content Insights

Engagement rate of 2.54% is significantly above the Mega average of 1.2%. Strong audience connection.

5 images and 1 video in the last 6 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.

Posts 1.7 times per week. Moderate posting frequency.

Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.

Top Posts by Engagement

🥇

Image post

2.6M 31.4K
+36%
🥈

Image post

2.2M 15.5K
+11%
🥉

Image post

1.9M 10.4K
-2%
#4

after hours til dawn tour 2026 final leg LIVE IN ASIA pres

1.9M 24.5K
-4%
#5

Video post

1.6M 23.7K
-19%

Get deeper analytics for @theweeknd

Live tools with real-time data, post grids, story viewer, and more.

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Frequently Asked Questions about @theweeknd

How many Instagram followers does @theweeknd have?

@theweeknd has 77.3M followers on Instagram. They follow 1 accounts and have posted 6 times.

What is @theweeknd's Instagram engagement rate?

@theweeknd has an average engagement rate of 2.54% across their last 12 posts (avg 1.9M likes + 19.1K comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.

How often does @theweeknd post on Instagram?

@theweeknd posts approximately 1.7 times per week based on recent activity. They have 6 total posts on their account.

Is @theweeknd a verified Instagram account?

@theweeknd is a verified Instagram account. Their account is public.

What type of Instagram creator is @theweeknd?

With 77.3M followers, @theweeknd is classified as a Mega Influencer (1M+). Their overall Creator Score is 61/100 (B).

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