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Will Smith (@willsmith)
Instagram Statistics & Analytics

Followers

68.3M

Mega Influencer (1M+)

Following

319

accounts followed

Posts

2.5K

1.1x/week

Eng. Rate

0.20%

Benchmark: 1.2%

Avg Likes

135.9K

per post (last 12)

Avg Comments

2.7K

per post (last 12)

Creator Score

35/100

Grade D · Needs Improvement

Engagement Breakdown

Engagement Rate
0.20%
vs Mega Benchmark
1.2%
Comment/Like Ratio
2.0%
Posts per Week
1.1
Video Content Mix
50%

Tier Benchmarks — Where @willsmith Stands

Nano<1Kavg 7.2% ER
Micro1K–10Kavg 3.9% ER
Mid10K–100Kavg 2.4% ER
Macro100K–1Mavg 1.7% ER
Mega1M+avg 1.2% ER@willsmith

Content Insights

Engagement rate of 0.20% is below the Mega average of 1.2%. Room to improve content resonance.

6 images and 6 videos in the last 12 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.

Posts 1.1 times per week. Moderate posting frequency.

Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.

Top Posts by Engagement

🥇

Yo - @edwardjacksonproject - an iPad never sounded so immacu

430.1K 6.7K
+215%
🥈

Obrigado pelas aulas de dança @twezangolaballettradicional •

314K 10.5K
+134%
🥉

ANGOLA! Obrigado. 🫶🏾🇦🇴 @visitangola_official • @e1series

216.8K 4.5K
+60%
#4

HAPPY BDAY MARTY MAR! @martinlawrence

189K 1.6K
+37%
#5

Ei pai, como era você nos anos 90?

124.2K 1.8K
-9%

Get deeper analytics for @willsmith

Live tools with real-time data, post grids, story viewer, and more.

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Frequently Asked Questions about @willsmith

How many Instagram followers does @willsmith have?

@willsmith has 68.3M followers on Instagram. They follow 319 accounts and have posted 2.5K times.

What is @willsmith's Instagram engagement rate?

@willsmith has an average engagement rate of 0.20% across their last 12 posts (avg 135.9K likes + 2.7K comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.

How often does @willsmith post on Instagram?

@willsmith posts approximately 1.1 times per week based on recent activity. They have 2.5K total posts on their account.

Is @willsmith a verified Instagram account?

@willsmith is a verified Instagram account. Their account is public.

What type of Instagram creator is @willsmith?

With 68.3M followers, @willsmith is classified as a Mega Influencer (1M+). Their overall Creator Score is 35/100 (D).

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