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ZARA (@zara)
Instagram Statistics & Analytics

For Man collection check @zaraman Kids collection @zarakids Customer Care @zaracare Discover Woman collection ⬇️

Followers

61.6M

Mega Influencer (1M+)

Following

170

accounts followed

Posts

5.3K

11.8x/week

Eng. Rate

0.04%

Benchmark: 1.2%

Avg Likes

25.7K

per post (last 12)

Avg Comments

97

per post (last 12)

Creator Score

24/100

Grade D · Needs Improvement

Engagement Breakdown

Engagement Rate
0.04%
vs Mega Benchmark
1.2%
Comment/Like Ratio
0.4%
Posts per Week
11.8
Video Content Mix
17%

Tier Benchmarks — Where @zara Stands

Nano<1Kavg 7.2% ER
Micro1K–10Kavg 3.9% ER
Mid10K–100Kavg 2.4% ER
Macro100K–1Mavg 1.7% ER
Mega1M+avg 1.2% ER@zara

Content Insights

Engagement rate of 0.04% is below the Mega average of 1.2%. Room to improve content resonance.

10 images and 2 videos in the last 12 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.

Posts 11.8 times per week. Very high frequency — strong algorithmic presence.

Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.

Top Posts by Engagement

🥇

Created by CARAMEL LONDON for ZARA Thank you: GIEDRÈ DUKAUS

78.8K 80
+206%
🥈

Created by CARAMEL LONDON for ZARA The collection is built 

46K 91
+79%
🥉

Created by CARAMEL LONDON for ZARA The collection is built 

32.9K 87
+28%
#4

The Summer Edit #zara #zarawoman

29.3K 132
+14%
#5

ESCAPE AWAY A story by Josh Olins and Angelina Kendall #za

27.9K 117
+9%

Get deeper analytics for @zara

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Frequently Asked Questions about @zara

How many Instagram followers does @zara have?

@zara has 61.6M followers on Instagram. They follow 170 accounts and have posted 5.3K times.

What is @zara's Instagram engagement rate?

@zara has an average engagement rate of 0.04% across their last 12 posts (avg 25.7K likes + 97 comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.

How often does @zara post on Instagram?

@zara posts approximately 11.8 times per week based on recent activity. They have 5.3K total posts on their account.

Is @zara a verified Instagram account?

@zara is a verified Instagram account. Their account is public.

What type of Instagram creator is @zara?

With 61.6M followers, @zara is classified as a Mega Influencer (1M+). Their overall Creator Score is 24/100 (D).

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