@kyliecosmeticsvs@selenagomez
@selenagomez has the bigger audience with 405.8M followers versus @kyliecosmetics's 23.9M. but @kyliecosmetics drives the stronger engagement at 1.43% versus @selenagomez's 0.46% — meaning a higher share of followers actively like and comment. Overall, @kyliecosmetics edges the head-to-head with a Creator Score of 39/100 (D).
| Metric | @kyliecosmetics ✓ | @selenagomez ✓ |
|---|---|---|
| Followers | 23.9M | 405.8M |
| Engagement rate | 1.43% | 0.46% |
| Avg. likes / post | 341.9K | 1.9M |
| Avg. comments / post | 946 | 7.4K |
| Posts / week | 16.3 | 1.1 |
| Total posts | 2.5K | 2.2K |
| Creator Score | 39/100 | 29/100 |
@kyliecosmetics
D 39/100
Needs Improvement
@selenagomez
D 29/100
Needs Improvement
@kyliecosmetics vs @selenagomez — FAQ
Who has more Instagram followers, @kyliecosmetics or @selenagomez?
@selenagomez has more followers — 405.8M versus 23.9M for @kyliecosmetics.
Which account has a higher engagement rate?
@kyliecosmetics has the higher engagement rate at 1.43%, compared to 0.46% for @selenagomez. Engagement rate measures how actively followers like and comment relative to audience size.
Who posts more often, @kyliecosmetics or @selenagomez?
@kyliecosmetics posts more frequently — about 16.3 posts per week versus 1.1 for @selenagomez.
Who is the bigger creator overall?
By InstaView's Creator Score (which blends engagement, consistency, audience quality and reach), @kyliecosmetics comes out ahead with 39/100 versus 29/100.
How we compare these accounts
All figures are computed from each account's public Instagram data. Engagement rate is the average likes plus comments on recent posts divided by follower count — the standard measure of how actively an audience interacts, and often a better signal of influence than raw follower count. Creator Score blends engagement, posting consistency, audience quality (comment-to-like ratio) and reach into a single 0–100 rating. Numbers refresh periodically, so a very recent viral post may not yet be reflected.