@nikevs@adidas
@nike has the bigger audience with 292.1M followers versus @adidas's 29.4M. but @adidas drives the stronger engagement at 2.05% versus @nike's 0.56% — meaning a higher share of followers actively like and comment. Overall, @adidas edges the head-to-head with a Creator Score of 46/100 (C).
| Metric | @nike ✓ | @adidas ✓ |
|---|---|---|
| Followers | 292.1M | 29.4M |
| Engagement rate | 0.56% | 2.05% |
| Avg. likes / post | 1.6M | 597.5K |
| Avg. comments / post | 11.7K | 3.9K |
| Posts / week | 4.8 | 2.8 |
| Total posts | 1.6K | 1.5K |
| Creator Score | 28/100 | 46/100 |
@nike
D 28/100
Needs Improvement
@adidas
C 46/100
Average Creator
@nike vs @adidas — FAQ
Who has more Instagram followers, @nike or @adidas?
@nike has more followers — 292.1M versus 29.4M for @adidas.
Which account has a higher engagement rate?
@adidas has the higher engagement rate at 2.05%, compared to 0.56% for @nike. Engagement rate measures how actively followers like and comment relative to audience size.
Who posts more often, @nike or @adidas?
@nike posts more frequently — about 4.8 posts per week versus 2.8 for @adidas.
Who is the bigger creator overall?
By InstaView's Creator Score (which blends engagement, consistency, audience quality and reach), @adidas comes out ahead with 46/100 versus 28/100.
How we compare these accounts
All figures are computed from each account's public Instagram data. Engagement rate is the average likes plus comments on recent posts divided by follower count — the standard measure of how actively an audience interacts, and often a better signal of influence than raw follower count. Creator Score blends engagement, posting consistency, audience quality (comment-to-like ratio) and reach into a single 0–100 rating. Numbers refresh periodically, so a very recent viral post may not yet be reflected.