H&M (@hm)
Instagram Statistics & Analytics
Serving since 1947
38M
Mega Influencer (1M+)
173
accounts followed
496
5.7x/week
0.01%
Benchmark: 1.2%
3.8K
per post (last 12)
79
per post (last 12)
42/100
Grade C · Average Creator
Engagement Breakdown
Tier Benchmarks — Where @hm Stands
Content Insights
Engagement rate of 0.01% is below the Mega average of 1.2%. Room to improve content resonance.
6 images and 6 videos in the last 12 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.
Posts 5.7 times per week. Very high frequency — strong algorithmic presence.
Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.
Top Posts by Engagement
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Frequently Asked Questions about @hm
How many Instagram followers does @hm have?
@hm has 38M followers on Instagram. They follow 173 accounts and have posted 496 times.
What is @hm's Instagram engagement rate?
@hm has an average engagement rate of 0.01% across their last 12 posts (avg 3.8K likes + 79 comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.
How often does @hm post on Instagram?
@hm posts approximately 5.7 times per week based on recent activity. They have 496 total posts on their account.
Is @hm a verified Instagram account?
@hm is a verified Instagram account. Their account is public.
What type of Instagram creator is @hm?
With 38M followers, @hm is classified as a Mega Influencer (1M+). Their overall Creator Score is 42/100 (C).