Instagram (@instagram)
Instagram Statistics & Analytics
685.9M
Mega Influencer (1M+)
215
accounts followed
8.5K
10.6x/week
0.06%
Benchmark: 1.2%
382.3K
per post (last 12)
29.1K
per post (last 12)
39/100
Grade D · Needs Improvement
Engagement Breakdown
Tier Benchmarks — Where @instagram Stands
Content Insights
Engagement rate of 0.06% is below the Mega average of 1.2%. Room to improve content resonance.
4 images and 8 videos in the last 12 posts. Video-heavy content strategy — Reels tend to get higher reach.
Posts 10.6 times per week. Very high frequency — strong algorithmic presence.
Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.
Top Posts by Engagement
Get deeper analytics for @instagram
Live tools with real-time data, post grids, story viewer, and more.
Frequently Asked Questions about @instagram
How many Instagram followers does @instagram have?
@instagram has 685.9M followers on Instagram. They follow 215 accounts and have posted 8.5K times.
What is @instagram's Instagram engagement rate?
@instagram has an average engagement rate of 0.06% across their last 12 posts (avg 382.3K likes + 29.1K comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.
How often does @instagram post on Instagram?
@instagram posts approximately 10.6 times per week based on recent activity. They have 8.5K total posts on their account.
Is @instagram a verified Instagram account?
@instagram is a verified Instagram account. Their account is public.
What type of Instagram creator is @instagram?
With 685.9M followers, @instagram is classified as a Mega Influencer (1M+). Their overall Creator Score is 39/100 (D).