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Under Armour (@underarmour)
Instagram Statistics & Analytics

Followers

8.1M

Mega Influencer (1M+)

Following

894

accounts followed

Posts

4.5K

0.3x/week

Eng. Rate

0.70%

Benchmark: 1.2%

Avg Likes

56.1K

per post (last 12)

Avg Comments

964

per post (last 12)

Creator Score

34/100

Grade D · Needs Improvement

Engagement Breakdown

Engagement Rate
0.70%
vs Mega Benchmark
1.2%
Comment/Like Ratio
1.7%
Posts per Week
0.3
Video Content Mix
42%

Tier Benchmarks — Where @underarmour Stands

Nano<1Kavg 7.2% ER
Micro1K–10Kavg 3.9% ER
Mid10K–100Kavg 2.4% ER
Macro100K–1Mavg 1.7% ER
Mega1M+avg 1.2% ER@underarmour

Content Insights

Engagement rate of 0.70% is below the Mega average of 1.2%. Room to improve content resonance.

7 images and 5 videos in the last 12 posts. Image-heavy strategy — consider adding more Reels for algorithmic reach.

Posts 0.3 times per week. Low posting frequency — algorithm rewards consistent creators.

Verified account — benefits from increased discoverability, brand trust, and access to exclusive Instagram features.

Top Posts by Engagement

🥇

“Why we driving if UA gave you access to the jet?” Bro… do

338K 4.9K
+501%
🥈

Group chat turned game of the year. #WeAreFootball

119K 3.6K
+115%
🥉

WE WILL PROTECT THIS HOUSE UNDER ARMOUR 424 @underarmour @

83.9K 1.6K
+50%
#4

If you love it enough, pressure turns into trophies. Congrat

74.2K 443
+31%
#5

Ready-to-play @424inc

20.6K 170
-64%

Get deeper analytics for @underarmour

Live tools with real-time data, post grids, story viewer, and more.

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Frequently Asked Questions about @underarmour

How many Instagram followers does @underarmour have?

@underarmour has 8.1M followers on Instagram. They follow 894 accounts and have posted 4.5K times.

What is @underarmour's Instagram engagement rate?

@underarmour has an average engagement rate of 0.70% across their last 12 posts (avg 56.1K likes + 964 comments). The benchmark for Mega Influencer (1M+) accounts is 1.2%.

How often does @underarmour post on Instagram?

@underarmour posts approximately 0.3 times per week based on recent activity. They have 4.5K total posts on their account.

Is @underarmour a verified Instagram account?

@underarmour is a verified Instagram account. Their account is public.

What type of Instagram creator is @underarmour?

With 8.1M followers, @underarmour is classified as a Mega Influencer (1M+). Their overall Creator Score is 34/100 (D).

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