@fentybeautyvs@kyliecosmetics
@kyliecosmetics has the bigger audience with 23.9M followers versus @fentybeauty's 13.3M. but @kyliecosmetics drives the stronger engagement at 1.43% versus @fentybeauty's 0.24% — meaning a higher share of followers actively like and comment. Overall, @kyliecosmetics edges the head-to-head with a Creator Score of 39/100 (D).
| Metric | @fentybeauty ✓ | @kyliecosmetics ✓ |
|---|---|---|
| Followers | 13.3M | 23.9M |
| Engagement rate | 0.24% | 1.43% |
| Avg. likes / post | 32.2K | 341.9K |
| Avg. comments / post | 209 | 946 |
| Posts / week | 3.7 | 16.3 |
| Total posts | 12.2K | 2.5K |
| Creator Score | 28/100 | 39/100 |
@fentybeauty
D 28/100
Needs Improvement
@kyliecosmetics
D 39/100
Needs Improvement
@fentybeauty vs @kyliecosmetics — FAQ
Who has more Instagram followers, @fentybeauty or @kyliecosmetics?
@kyliecosmetics has more followers — 23.9M versus 13.3M for @fentybeauty.
Which account has a higher engagement rate?
@kyliecosmetics has the higher engagement rate at 1.43%, compared to 0.24% for @fentybeauty. Engagement rate measures how actively followers like and comment relative to audience size.
Who posts more often, @fentybeauty or @kyliecosmetics?
@kyliecosmetics posts more frequently — about 16.3 posts per week versus 3.7 for @fentybeauty.
Who is the bigger creator overall?
By InstaView's Creator Score (which blends engagement, consistency, audience quality and reach), @kyliecosmetics comes out ahead with 39/100 versus 28/100.
How we compare these accounts
All figures are computed from each account's public Instagram data. Engagement rate is the average likes plus comments on recent posts divided by follower count — the standard measure of how actively an audience interacts, and often a better signal of influence than raw follower count. Creator Score blends engagement, posting consistency, audience quality (comment-to-like ratio) and reach into a single 0–100 rating. Numbers refresh periodically, so a very recent viral post may not yet be reflected.