@kyliecosmeticsvs@mrbeast
@mrbeast has the bigger audience with 86.9M followers versus @kyliecosmetics's 23.9M. but @mrbeast drives the stronger engagement at 4.47% versus @kyliecosmetics's 1.43% — meaning a higher share of followers actively like and comment. Overall, @mrbeast edges the head-to-head with a Creator Score of 58/100 (B).
| Metric | @kyliecosmetics ✓ | @mrbeast ✓ |
|---|---|---|
| Followers | 23.9M | 86.9M |
| Engagement rate | 1.43% | 4.47% |
| Avg. likes / post | 341.9K | 3.2M |
| Avg. comments / post | 946 | 668.4K |
| Posts / week | 16.3 | 0.2 |
| Total posts | 2.5K | 481 |
| Creator Score | 39/100 | 58/100 |
@kyliecosmetics
D 39/100
Needs Improvement
@mrbeast
B 58/100
Above Average
@kyliecosmetics vs @mrbeast — FAQ
Who has more Instagram followers, @kyliecosmetics or @mrbeast?
@mrbeast has more followers — 86.9M versus 23.9M for @kyliecosmetics.
Which account has a higher engagement rate?
@mrbeast has the higher engagement rate at 4.47%, compared to 1.43% for @kyliecosmetics. Engagement rate measures how actively followers like and comment relative to audience size.
Who posts more often, @kyliecosmetics or @mrbeast?
@kyliecosmetics posts more frequently — about 16.3 posts per week versus 0.2 for @mrbeast.
Who is the bigger creator overall?
By InstaView's Creator Score (which blends engagement, consistency, audience quality and reach), @mrbeast comes out ahead with 58/100 versus 39/100.
How we compare these accounts
All figures are computed from each account's public Instagram data. Engagement rate is the average likes plus comments on recent posts divided by follower count — the standard measure of how actively an audience interacts, and often a better signal of influence than raw follower count. Creator Score blends engagement, posting consistency, audience quality (comment-to-like ratio) and reach into a single 0–100 rating. Numbers refresh periodically, so a very recent viral post may not yet be reflected.