@nikevs@underarmour
@nike has the bigger audience with 292.1M followers versus @underarmour's 8.1M. but @underarmour drives the stronger engagement at 0.70% versus @nike's 0.56% — meaning a higher share of followers actively like and comment. Overall, @underarmour edges the head-to-head with a Creator Score of 34/100 (D).
| Metric | @nike ✓ | @underarmour ✓ |
|---|---|---|
| Followers | 292.1M | 8.1M |
| Engagement rate | 0.56% | 0.70% |
| Avg. likes / post | 1.6M | 56.1K |
| Avg. comments / post | 11.7K | 964 |
| Posts / week | 4.8 | 0.3 |
| Total posts | 1.6K | 4.5K |
| Creator Score | 28/100 | 34/100 |
@nike
D 28/100
Needs Improvement
@underarmour
D 34/100
Needs Improvement
@nike vs @underarmour — FAQ
Who has more Instagram followers, @nike or @underarmour?
@nike has more followers — 292.1M versus 8.1M for @underarmour.
Which account has a higher engagement rate?
@underarmour has the higher engagement rate at 0.70%, compared to 0.56% for @nike. Engagement rate measures how actively followers like and comment relative to audience size.
Who posts more often, @nike or @underarmour?
@nike posts more frequently — about 4.8 posts per week versus 0.3 for @underarmour.
Who is the bigger creator overall?
By InstaView's Creator Score (which blends engagement, consistency, audience quality and reach), @underarmour comes out ahead with 34/100 versus 28/100.
How we compare these accounts
All figures are computed from each account's public Instagram data. Engagement rate is the average likes plus comments on recent posts divided by follower count — the standard measure of how actively an audience interacts, and often a better signal of influence than raw follower count. Creator Score blends engagement, posting consistency, audience quality (comment-to-like ratio) and reach into a single 0–100 rating. Numbers refresh periodically, so a very recent viral post may not yet be reflected.