@zaravs@hm
@zara has the bigger audience with 61.6M followers versus @hm's 38M. and the two are closely matched on engagement (0.04% vs 0.01%). Overall, @hm edges the head-to-head with a Creator Score of 42/100 (C).
| Metric | @zara ✓ | @hm ✓ |
|---|---|---|
| Followers | 61.6M | 38M |
| Engagement rate | 0.04% | 0.01% |
| Avg. likes / post | 25.7K | 3.8K |
| Avg. comments / post | 97 | 79 |
| Posts / week | 11.8 | 5.7 |
| Total posts | 5.3K | 496 |
| Creator Score | 24/100 | 42/100 |
@zara
D 24/100
Needs Improvement
@hm
C 42/100
Average Creator
@zara vs @hm — FAQ
Who has more Instagram followers, @zara or @hm?
@zara has more followers — 61.6M versus 38M for @hm.
Which account has a higher engagement rate?
@zara has the higher engagement rate at 0.04%, compared to 0.01% for @hm. Engagement rate measures how actively followers like and comment relative to audience size.
Who posts more often, @zara or @hm?
@zara posts more frequently — about 11.8 posts per week versus 5.7 for @hm.
Who is the bigger creator overall?
By InstaView's Creator Score (which blends engagement, consistency, audience quality and reach), @hm comes out ahead with 42/100 versus 24/100.
How we compare these accounts
All figures are computed from each account's public Instagram data. Engagement rate is the average likes plus comments on recent posts divided by follower count — the standard measure of how actively an audience interacts, and often a better signal of influence than raw follower count. Creator Score blends engagement, posting consistency, audience quality (comment-to-like ratio) and reach into a single 0–100 rating. Numbers refresh periodically, so a very recent viral post may not yet be reflected.