@mcdonaldsvs@starbucks
@starbucks has the bigger audience with 17.4M followers versus @mcdonalds's 5.5M. but @mcdonalds drives the stronger engagement at 1.52% versus @starbucks's 0.29% — meaning a higher share of followers actively like and comment. Overall, @mcdonalds edges the head-to-head with a Creator Score of 50/100 (C).
| Metric | @mcdonalds ✓ | @starbucks ✓ |
|---|---|---|
| Followers | 5.5M | 17.4M |
| Engagement rate | 1.52% | 0.29% |
| Avg. likes / post | 83.2K | 49.7K |
| Avg. comments / post | 671 | 973 |
| Posts / week | 4.9 | 3.9 |
| Total posts | 549 | 1.2K |
| Creator Score | 50/100 | 33/100 |
@mcdonalds
C 50/100
Average Creator
@starbucks
D 33/100
Needs Improvement
@mcdonalds vs @starbucks — FAQ
Who has more Instagram followers, @mcdonalds or @starbucks?
@starbucks has more followers — 17.4M versus 5.5M for @mcdonalds.
Which account has a higher engagement rate?
@mcdonalds has the higher engagement rate at 1.52%, compared to 0.29% for @starbucks. Engagement rate measures how actively followers like and comment relative to audience size.
Who posts more often, @mcdonalds or @starbucks?
@mcdonalds posts more frequently — about 4.9 posts per week versus 3.9 for @starbucks.
Who is the bigger creator overall?
By InstaView's Creator Score (which blends engagement, consistency, audience quality and reach), @mcdonalds comes out ahead with 50/100 versus 33/100.
How we compare these accounts
All figures are computed from each account's public Instagram data. Engagement rate is the average likes plus comments on recent posts divided by follower count — the standard measure of how actively an audience interacts, and often a better signal of influence than raw follower count. Creator Score blends engagement, posting consistency, audience quality (comment-to-like ratio) and reach into a single 0–100 rating. Numbers refresh periodically, so a very recent viral post may not yet be reflected.